As you know, I run client interviews every month and turn them into personal brand assets & distribute them across LinkedIn. All done for you.
Well… today I’m not. I’m actually on a train into London, currently getting soaked.
I also happened to sit on the only seat on that train that had a window leak, so that’s great.
Anyway, I’ve run this style of comms strategy for Directors at your favourite high-street banks, founders raising investment, and a range of business owners in between.
And obviously some people get it; others don’t.
In short, people care more about you than your logo.
Here’s how it works.
It’s simple:
You and I jump on a ~45 min recorded call, and I ask you questions about your business, your background and POV on important topics.
I turn that dialogue into video & text posts written in your voice, ready for LinkedIn
You review, tweak and approve to ensure it’s entirely yours
Some people think it’s ghostwriting, where we create posts out of thin air.
It’s actually the opposite. You’re the expert.
Nothing about the process is us pretending to be you.
What’s that I hear you say?
"So what am I actually paying for?"
A content engine that runs whether or not you have time to think about LinkedIn that week.
You bring the expertise, we bring the questions, the structure, the editing and distribution.
You’ll get back about 3 days a month. Which, if you work on a day rate, is an instant money saver.
Of course you could do it all yourself, but you wouldn’t have read this far if you were!
"What if I don't come across well on camera or on a call?"
Everyone says this, but you’re not performing; you're not live, and we spend most of our days on virtual calls now anyway.
It feels very similar to your team meetings or 1:1s.
It’s meant to be natural, not scripted and very genuine. You’re just answering questions about things you already know.
We do the rest.
"Does this actually move the needle, or is it just content for content's sake?"
This isn't just an ego play. It's what makes buyers curious and remember you.
Old connections who never purchased from you.
New connections who are learning about your expertise.
It’s how buyers find and build trust before they book that sales call.
We’re almost at capacity now, so if this is something on your radar, hit reply with "interview" and I'll send over a couple of dates.
See you next week.
Josh